Privacy Policy

Last Updated: September 2025

When you use Candle services, you trust us with your information. This Privacy Policy is meant to help you understand what kinds of information we collect; what we do with it and choices we offer to access and update information. Please review it carefully.

Candle allows users to manage their information and protect your privacy and security under your account settings.

There are several ways you can use our services – to buy and sell outdoor advertising, to market to or communicate with your customers, and to create content. When you share information with us, for example creating a Candle Account or building a campaign, we strive to make those services even better – to show you relevant outdoor advertising locations, special opportunities and sales, help you connect with new advertisers, implement promotions or make sharing information with others quicker and more relevant.

Your privacy matters to Candle so whether you are new to Candle or a long-time user, please take the time to get to know our practices - and if you have any questions please contact us.

General

As used in this Privacy Policy, "personal information" means information that may be used to identify a specific individual, or that is about an identifiable individual or business, including but not limited to name, email address, phone number or credit card number. "Aggregate information" refers to combined demographic information which has been derived from personal information, but which cannot be reasonably used to identify any individual.

As used in this Privacy Policy, "we", "us", and "our" refers to Candle Media, and its affiliated group of companies, and the "Site" refers to our website, its subdomains and any other website on which this Privacy Policy appears, and "Candle Platform" refers to the platform described in the Candle User Terms and Conditions.

"You" and "your" refer to the visitor to the Site and/or a User as defined in the Candle User Terms and Conditions.

Information We Collect and How We Use It

You can visit Candle and learn about the services we provide without providing personal information. However, you do need to provide personal information to create a Candle Account. We do not collect any personal information on the Candle Platform or the Site unless you provide it voluntarily. However, certain non-personally identifiable information, such as IP address, through analytics software is collected automatically from every Site visitor, even if not voluntarily provided.

We collect and use personal information in the specific ways listed below, and generally to improve Candle and services to you, as well as to meet our legal obligations. We also use personal information you provide for other purposes consistent with the reason you provide such information to us.

We collect information in the following ways:

Information you give us

For example, many of our services require you to sign up for a Candle Account. When you do, we'll ask for personal information, like your name, email address, telephone number or business number to store with your account.

Information we get from your use of our services

We collect information about the services that you use and how you use them, like when you upload an ad or bid on outdoor advertising inventory, to give you a better idea of inventory popularity and cost on Candle.

Login Information

When you use our services, we automatically collect and store certain information in server logs. This includes: details on browser type, date and time of your request and referral URL; and cookies that may uniquely identify your browser, other identifier or your Candle Account.

Location information

When you use Candle services, we may collect and process information about your actual location. We use various technologies to determine location, including IP address, GPS, and other sensors that may, for example, provide Candle with information showing you the outdoor advertising locations that are closest to you.

Local Storage

We collect and store information (including personal information) locally on your device using mechanisms such as browser web storage (including HTML 5) and application data caches.

Information we collect when you are signed in to Candle, in addition to information we obtain about you from our partners, may be associated with your Candle Account. When information is associated with your Candle Account, we treat it as personal information. For more information about how you can access, manage or delete information that is associated with your Candle Account, see your Profile Setting in your Candle Account.

We use information internally to customize your experience with Candle, to help us develop new products and services, to verify your identity, to collect payments, or to investigate or settle inquiries or disputes, and for other legally required or permissible purposes. We also use this information to generate marketing, promotion and informative emails based on user actions (such as registration information, confirmation of placing a bid, confirmation of listing an ad or the user's choice to subscribe to certain communications), or as necessary to inform you of changes to Candle or events related to the site or changes to the terms and conditions or policies.

How We Share Your Information

We do not share your sensitive personal information collected from Candle to non-affiliated third parties unless you have opted in to such sharing. However, we may share your personal information submitted to Candle among other members of our affiliated group of companies, who may use that information only to the extent consistent with the policies described in this Privacy Policy.

Other than as described in the paragraph above or as specifically described elsewhere in this Privacy Policy, we will not share your sensitive personal information collected on Candle with third parties without your permission, except as necessary or appropriate:

  • for the delivery of your ad to your chosen outdoor advertising locations - for example, to either the owner of the outdoor advertising inventory or to our software partners who facilitate ad delivery to those locations
  • for external processing to carry out the transaction, activity or request made by you on Candle (for example - to payment platforms)
  • to comply with any applicable law, court order or other judicial process, or
  • to enforce or apply agreements with you, or protect the rights, property or safety of us or third parties, or as otherwise required or permitted by law.

If your Candle Account is managed for you by an administrator or third-party (for example, an advertising agency or media buyer) then your administrator or the third party or resellers who provide user support to your organization will have access to your Candle Account information (including your email and other data).

Data Sharing

We do not share your sensitive personal information with any third parties for such third parties' marketing purposes, unless you have opted into such sharing. Notwithstanding the foregoing, we may collect, sell and share aggregate data and non-sensitive data on users and usage with third parties. For example, we may share non-personally identifiable information publicly and with our partners – like media owners, advertisers or connected sites. For example, we may share information publicly to show trends about the general use of our services.

Children's Privacy

Candle is not intended for or directed to persons less than 18 years of age. We do not knowingly solicit or collect personal information from or about children, and we do not knowingly market our services to children. If you are under 18 years of age, do not use Candle.

International Users

You agree that by using Candle, your personal data will be transferred to Candle and its servers located in other countries in connection with the purposes stated in this Privacy Policy. You understand that the laws with respect to the protection of personal data in your jurisdiction may or may not be as stringent as those in other jurisdictions.

Security

We work hard to protect Candle and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. In particular:

  • We encrypt many of our services using SSL
  • We review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems.
  • We restrict access to personal information to Candle employees, contractors and agents who need to know that information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.
  • Candle has reasonable security measures in place to protect the loss, misuse and alteration of the information under our control. However, no data transmission over the Internet can be guaranteed as 100% secure. As a result, while we strive to protect your personal information during transmission, we cannot ensure or warrant the security of any information you transmit to us or receive from us. We urge you to take steps to keep your personal information safe (including your account password), log out of your account after use and close your web browser.

When this Privacy Policy Applies

Our Privacy Policy applies to all of the services offered by Candle, and its affiliates, but excludes services that have separate privacy policies that do not incorporate this Privacy Policy. Our Privacy Policy does not apply to services offered by other companies or individuals, including products or sites that may be displayed to you, sites that may include Candle services, or other sites linked from our services. Our Privacy Policy does not cover the information practices of other companies and organizations who advertise our services, and who may use cookies, pixel tags and other technologies to serve and offer relevant ads.

Other Sites

Candle Platform and Site may contain links to the websites of third parties. We are not responsible for and have no liability for the privacy policies or practices of those websites. We recommend that you review the privacy policies of each website you visit.

Your Privacy Rights

You have the right to access, correct, or delete your personal information. You can also object to processing and request data portability. Contact us to exercise any of these rights or to learn more about how we handle your data.

You can manage your privacy settings and preferences through your Candle Account settings. You may also unsubscribe from marketing communications at any time by following the instructions in our emails or by contacting us directly.

Compliance and Cooperation with Regulatory Authorities

We regularly review our compliance with our Privacy Policy. We also adhere to several self-regulatory frameworks. When we receive formal written complaints, we will contact the person who made the complaint to follow up. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that we cannot resolve with our users directly.

Changes to Privacy Policy

Please check this Privacy Policy periodically to inform yourself of any changes. We reserve the right to modify this Privacy Policy at any time, so you should review it frequently. If we make material changes to this Privacy Policy, we will provide notice via email associated to your Candle Account.

Contact Information

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Email: privacy@candle.media

Support: support@candle.media

Address: [Your Business Address]

If you choose to use the Candle Platform or visit our Site; any dispute over privacy are subject to this Privacy Policy and our Candle User Terms and Conditions, including limitations on damages to the extent permitted by law, resolution of dispute procedures and application of the law in the jurisdiction where Candle is incorporated.

This Privacy Policy was last updated on September 2025. By using the Candle Platform, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.